Day In The Life Of An Online Coach | Powerlifting and PT Business + CLIENT DEADLIFT PR!
What’s it like to be a personal trainer and powerlifting coach?
Many people see personal trainers or online coaches and think it’ll be easy to jump right into as a side hustle or full time career. It’s taken years to build up to this point, so today we’re going to go over the the techniques and tasks involved with building up my personal training and online coaching business.
These are some behind the scenes of virtual training sessions and what I do to continue promoting my powerlifting and personal training business while we’re in quarantine using social media marketing via content through social media and blog posts.
Working With Clients (30% of my day)
Daily client check-ins (responding to daily texts and e-mails from clients with questions and/or form checks)
Virtual sessions (30 and 60 minute video sessions training clients 1 on 1 or in small groups)
Client updates (clients have designated days to fill out their in-depth weekly check-ins and I program or edit any updates within 24 hours of those check-ins.)
Marketing (6% of my day; not currently a priority)
Cold e-mails and messages (this technique involves spending time searching for your ideal clients and reaching out without knowing them previously to offer a free consultation or at minimum, to make a connection.)
Non-paid ads via social media (when spots open up, the first people who will likely want to work with you are the people who are already familiar with you, so the first place I’ll go if I’m looking for new clients is to people who already follow or subscribe to me. I promote using Facebook, Instagram, and YouTube.)
Paid ads (I currently do not do this, but you can do paid ads through Facebook and Instagram for relatively cheap)
Facebook Groups (I run a couple of powerlifting and training Facebook group pages that I’ll also use to market to potential clients; these groups are even more likely to want to work with you because of how specific and targeted these groups are.)
Content (46% of my day)
Blog posts (If I’m going to speak on a subject, I always start here with my content. This includes outlines, rough drafts, and the final posts. The final post also includes the youTube video that coincides with it and infographics or other images that help enhance the post.)
YouTube (This is where I try to post my more in-depth videos and content. I have my personal channel and my coaching channel; one for clients (mostly tutorials) and one for anyone interested in powerlifting or fitness. I use my blog outline to help keep me focused with each point in my video and to help make it flow better.)
Instagram (I have my personal and coaching page. With my coaching account, I often post a variety of infographics that go with the blog posts, along with client highlights and PR’s, and exercise tutorials. On my personal page, I post more about myself and my training with explanations as to why these work and why I’m incorporating these methods into my program.)
Facebook (On Facebook I share the videos and blog posts that are already created to my personal page, Flex Club business page, and to my personal groups where I find it may be relevant)
There are a variety of other techniques that I typically incorporate as well, but for the past three months, this is how my schedule has been broken down; also keep in mind that being in quarantine has also changed my focus to be more content-driven while I have more availability to do so.
If you have questions, feel free to leave them down below!
